Fabrizio Pini è stato direttore scientifico dell’Area Marketing e Comunicazione, ISTUD (Istituto Studi Direzionali) e Senior Associate on Marketing and Innovation per Valeocon Consulting (Londra). Adjunct Professor, Branding in Multicultural Environment, UCCS (University of Colorado, Colorado Springs). Visiting Professor, Luxury Brand Management, RMS Business School (Reims).

E’ autore di diverse pubblicazioni su temi del marketing digitale e multicanale, sulle politiche di marca e sull’innovazione dei modelli di business. Tra le pubblicazioni più recenti: R.C.D. Nacamulli, F.M. Pini, “Eataly: la forza della cultura del cibo locale nel mondo globale”, Harvard Business Review (ed. italiana), Marzo 2014. R.C.D. Nacamulli, F.M. Pini, “Business model as storyteller. Exploiting high-context culture as differentiating factor in an Italian retail company: The Eataly experience”, 29th EGOS Colloquium in Montréal, luglio 4 -6, 2013.F.M. Pini, “Managerial Pitfalls in Co-Creation Projects: When Design Clashes With Organisation”, Co-Create 2013, 17-19 giugno, Aalto University, Helsinki.F.M. Pini, “Business Model Innovation Through Design Led Innovation: An Experience From the Machinery Industry”, First Cambridge Academic Design Management Conference, 7-8 settembre, Cambridge, 2011.F.M. Pini, “Marketing Models for Participatory Environments”, Pinc Conference 13-15 gennaio, Copenhagen, 2011.A.Boaretto, Noci, G., F.M.Pini, Mobile Marketing, Il Sole 24 Ore, Milano, 2011, A.Boaretto, Noci, G., F.M.Pini, Marketing Reloaded seconda edizione, Il Sole 24 Ore, Milano, 2011. F.M. Pini, “Customer Satisfaction in Participatry Environments: A Marketing Perspective”, in Mayer, H.O. e Wlter, W. (a cura di). Kundenzufiedenheit. Analyse und Management. Wandel und Kontinuitat in Organisationene, Vol 11, Berlino, Wissenschaftlicher Verlag. 2010. F.M. Pini, “The Role of Customers in Interactive Co-Creation Practices: The Italian Scenario”; Knowledge, Technology and Policy, n.° 3, 2009.